Title: Ikea — Course: Type Systems — Instructor: John Nettleton — Category: Print

I chose IKEA as my brand and designed a new branding system that reflects simplicity and clarity rather than chaos and over-layering. This objective helped tighten the relationship between the vision and the actual product as well as increase visual and philosophical consistency for the customers.

The new visual language was borrowed from the original IKEA assembly brochures in order to keep the identity of the brand, as well as extend its playfulness and use.