Title: Pan Am — Category: Branding — Deliverables: identity system, explained in series of 3 books
In the past, you had to hop on a plane to learn about new cultures. Today, Pan An brings that knowledge to your city. Pan Am of today aims to completely erase cross-cultural walls and stigmas by creating a safe place for people of all backgrounds to meet and learn about others’ cultures, food, music, language, beliefs… This environment can exist literally anywhere whether at an establishment or in a public space. Pan Am’s new mission statement is: changing our dreams, aspirations and perceptions of the world through discovery, exploration and sharing.