Title: Un/divided — Category: Branding — Deliverables: identity system, poster series, store signage, website, merchandise, tags, packaging
Our world is gender-based. However, many people don’t fit in the boxes they were put in. Therefore, I designed a hypothetical brand to spread the philosophy of erasing gender-cataloging. The Un/divided slogan is ‘we are people, not genders.’
Un/divided is a clothing and accessories store that invites all kinds of people in regardless of their genders. It simply is a space which isn’t divided into male/female sections the second you step inside. Also, we don’t sell clothes with gender-specific cuts. We don’t see genders, just people.